A KIR Custom Brief deliverable · 30-day publishing rhythm
A working content calendar for the studio, not a posting schedule. Five pillars locked to the studio’s revenue channels. Drafted captions per cell. Projected reach by pillar. A Sunday-night ritual Kamalika can run in 90 minutes that produces the next 30 days of feed without staring at a blank screen.
Click a pillar to load its working brief
Each pillar carries a target-reach panel inside it. The numbers are the targets KIR set when building the template, not measured averages. They get re-baselined against the studio’s actual reach data each quarter.
Pillar 01 · 30% · The Real Wedding
This is the studio’s strongest existing pillar: couple-side film of actual weddings. The Custom Brief tightened the format: every Real Wedding post gets a 9-shot story sequence, a 30–45 second hero reel, and one carousel of stills tagged to the venue + planner + florist. The hashtag stack is anchored to the wedding’s geographic + cultural cluster, not generic.
Each post is also indexed against the case-study library on the studio’s domain. This is where Instagram’s reach feeds into SEO compounding, not against it.
Drafted caption · sample cell
“Three ceremonies. Two cities. One bride who told us ‘just don’t make it feel like a highlight reel,’ so we didn’t. The reel is here. The film is in the link.”
Template targets · not measured averages
Production checklist · per cell
Pillar 02 · 25% · The South Asian Stage
The studio’s most under-priced channel. South Asian weddings get five posts a month: one full multi-day reel, two ceremony-specific reels (haldi / mehendi / sangeet / pheras), one bride-only carousel, one groom-only reel.
Voice-canon mandate: never call it “Indian-themed” or “Bollywood-style.” Use the ceremony names. Couples Googling “sangeet videographer NJ” should find the studio first.
Drafted caption · sample cell
“Three days. Five ceremonies. Six outfit changes. A baraat that closed Route 17 for nineteen minutes. The Bollywood Blockbuster package exists because weddings like this exist.”
Template targets · not measured averages
Production checklist · per cell
Pillar 03 · 20% · The Behind-the-Lens
The most-saved pillar in the audit. Behind-the-Lens posts feature Kamalika on camera explaining a piece of the process: lighting a sangeet, the difference between content creator and videographer, why she gets to the venue 4 hours early. This is the pillar that builds the studio’s personality and converts the lurkers.
Cadence: 2 reels + 2 carousel posts per month. Always Kamalika-narrated. Always one specific lesson, never general “tips.”
Drafted caption · sample cell
“The difference between a content creator and a videographer is who’s standing where during the first dance. I shoot from the floor; they shoot from the balcony. Both matter. Here’s why you want both.”
Template targets · not measured averages
Production checklist · per cell
Pillar 04 · 15% · The Educator
This pillar exists to feed the search engine and the Pinterest engine, not the Instagram feed. Each Educator post is the visual snippet of a longer blog post on /wedding-content-creator-nj-pa-ny-guide and a corresponding Pinterest pin. The studio publishes once on Instagram; the post then compounds on Pinterest and Google for months.
Three posts a month is enough. The goal is search-indexed authority over feed reach.
Drafted caption · sample cell
“What’s the difference between a 6-hour and a 10-hour wedding package? Three ceremonies’ worth of footage. Here’s the actual breakdown, not the marketing-page version.”
Template targets · not measured averages
Production checklist · per cell
Pillar 05 · 10% · The Vendor Lane
The studio’s smallest pillar in volume but highest in revenue downstream. Two posts a month featuring a specific planner, florist, or venue the studio has worked with, not a generic shoutout: a real piece of work where that vendor shows up beautifully.
Every Vendor Lane post seeds the Preferred Vendor Partner Program (Silver Tier, then Gold Tier at 3+ bookings/yr). Two posts a month, twelve months, builds a 24-vendor recurring relationship base.
Drafted caption · sample cell
“Planners we’d work with on every wedding for the rest of our career: today, @[planner]. The mandap she built for [couple]’s pheras is in our reels four months later because nothing else looked like it.”
Template targets · not measured averages
Production checklist · per cell
The 30-day grid · sample rendering
Sample rendering of a single month built against the five pillars. 20 cells fill the publishing slots; the rest are off-days (intentional negative space: the studio doesn’t post for the sake of posting). Each cell is a single click in the studio’s Notion content calendar.
Sunday · 90 min
Monthly plan session
Weekdays · 15 min
Daily publish + reply
Friday · 30 min
Weekly retro