Making It Reel · Pricing Architecture KIR · Custom Brief · April 2026 ← Back to the file

A KIR Custom Brief deliverable · Revenue · Pricing

Thirteen packages. A quote in sixty seconds.

Making It Reel had no pricing anywhere on its website. Every inquiry meant twenty to forty minutes of custom quoting by the founder, and the couples who shop on price never wrote back at all. The silence was the friction. KIR's consult: publish the architecture. Then we built it, named package by named package, and built the package builder from scratch.

13named packages
4buyer families
~60 secto a quote, no founder needed
40%deposit locks the date
How it happened

The problem, the consult, the build.

The problem

No prices on the site meant every serious couple had to ask, and every ask cost the founder twenty to forty minutes of custom math. The couples who didn't ask simply left. Quoting was the bottleneck on the whole pipeline.

The consult

Publish the architecture. Price-transparency reads as confidence at this level, and a named package does the qualifying a quote call used to do. The studio agreed, and the ad-hoc quote was retired.

The build

Thirteen packages across four buyer families, each with a fixed rate. Then the part nobody else in the vertical has: a package builder, built from scratch, so a couple assembles their own quote in about a minute.

The architecture

Named for how each buyer thinks.

Wedding day
The Short Film6 hours · 2 mini reels + 1 highlight$1,050
The Feature FilmMost popular8 hours · 3 mini reels + 1 highlight$1,400
The Director's Cut10 hours · 4 mini reels + 1 highlight$1,750
Multi-day
Mama Mia!pre-wedding + wedding day · 13 hrs across 2 days$2,145
The Sequelwedding day + 1 to 2 events · 16 hrs$2,640
Bollywood BlockbusterSouth Asian weekend, Haldi to wedding · 21 hrs$3,465
Band Baaja Baaratextended celebration · 30 hrs across 3 to 5 days$4,950
Pre-wedding & events
The Trailer3 hours · 2 mini reels$525
The Premiere5 hours · 3 mini reels$875
Vendor content
The Storyteller3 hours · 4 mini reels$300
The Producer5 hours · 6 mini reels$500
The Director8 hours · 8 mini reels$800
The Executive Producer12 hours · 10 mini reels$1,100

Underneath sit the floors and the levers: additional hour $165, gap between events $75/hr, and a Preferred Vendor program, Gold and Silver, for the planners who book all year.

The artifact, live

The package builder, built from scratch.

This is the working tool. Choose a package, add what you want, and watch the quote and the deposit assemble. What used to be a forty-minute conversation is now this.

Build your package

Add-ons
The estimate $1,400 The Feature Film · 8 hours · 3 mini reels + 1 highlight 40% deposit to lock the date · $560 Reference · MIR-0000 (your reference will be unique) Lock this in →

A working preview. The live builder runs on the studio's own pricing page, where couples use it daily. Prices and terms are the studio's, quoted from its own published offer.