KIR · Custom Brief artifact · Making It Reel Socials ← Back to the case study

The artifact, made live

The MIR 2026 Command Sheet.

A working preview of the operational dashboard KIR built to track every Making It Reel engagement in 2026, from MIR-2026-001 to MIR-2026-035. $49,450 invoiced YTD, $16,770 collected, $30,645 outstanding, $2,035 at risk. Client identifiers are redacted for public sharing; the structure, status logic, and per-row deltas are not.

$49,450
Invoiced YTD
Across 35 engagements
$16,770
Collected
Deposit + balance paid
$30,645
Outstanding
Balance not yet paid
$2,035
At risk
No contract or no deposit
i
What you can see here: the operational structure of MIR’s command sheet: event identifiers, month, region, invoiced amount, and payment status across all 35 engagements in 2026. What's redacted: client first/last names, contact information, venue identifiers. Aggregate dollar values verified against the source CSV as of 2026-04-20.

Booked month by month.

Stacked bar chart: each column is one month of 2026, broken into collected (green) / outstanding (amber) / at-risk (red). Hover any bar for the dollar value.

Collected
Outstanding
At risk
Filter 35 engagements
Event ID Engagement Month Region Invoiced Status

The five buyer personas MIR sells against.

Drawn from analyzing 35 real bookings in the 2026 Sales Playbook. Each persona has a price floor, a routing matrix, and a tested discovery-call script. KIR’s Custom Brief work codified the system.

i.
The South Asian Bride
$2,800 – $3,500

Multi-day Indian wedding. Mehndi, sangeet, ceremony, reception. Highest-investment persona: books multi-day Bollywood Blockbuster or Band Baaja Baarat packages.

ii.
The Modern Bride
$1,200 – $1,800

Single-day Western wedding. Books Feature Film or Director's Cut. Editorial-aware. Wants reels for both the bride and the planner's portfolio.

iii.
The Vendor / Planner
$400 – $500

Books MIR for content from their own events (planner self-shoots) or studio shoots. Lower price floor; high referral value through Preferred Vendor program.

iv.
The Celebration Host
$325 – $800

Birthdays, anniversaries, baby showers, milestones. Books The Trailer or The Premiere. Often referred by a previous bride. Repeat-customer potential.

v.
The Destination Bride
Custom quote

Multi-city, multi-day, often international. Travel-inclusive package. Highest-LTV persona; sourced almost entirely via planner referrals.