Weldone Events · Service Architecture KIR · Custom Brief · April 2026 ← back to case study

A KIR Custom Brief deliverable · Sales · Service architecture

Three tiers. One studio.

Before this Custom Brief, every prospect got a custom quote - a free-consulting trap. The service architecture replaced custom-quoting with three named tiers, six discovery questions, and a routing decision in under twenty minutes per prospect.

3Tiers scoped
6 QsDiscovery matrix
<20 minPer-prospect routing
50%Close rate at this framework

The three tiers · explicit scope per band

Three tiers. One studio.

Each tier carries its own scope, lead-time, and signal of buyer fit. The discovery matrix below routes the prospect to one of these three in under twenty minutes.

i.

Event Day Coordination

For the couple with everything booked.

8 weeks out · floor band

The couple has booked their venue, vendors, and timeline. Weldone arrives 8 weeks before the wedding to lock the day-of choreography, run the rehearsal, and execute on-site.

What ships

  • Vendor confirmation & payment-status review.
  • Day-of timeline (minute-by-minute).
  • Rehearsal coordination.
  • On-site execution, ceremony + reception.
  • One Weldone team member on-site.

ii.

Partial Planning

For the couple who has venue + a vision.

16 weeks out · the featured tier

Venue is booked, vision is named, but the vendor stack is incomplete. Weldone owns vendor sourcing, design refinement, and full execution. The default Weldone tier.

Everything above, plus

  • Vendor sourcing across all open categories.
  • Design + decor refinement.
  • Cultural ceremony coordination (pandit sourcing, ritual permitting).
  • Two team members on-site for ceremony + reception.
  • Bi-weekly planning calls inside the engagement.

iii.

Full Planning

From the first sketch to the final exit.

10–12 months out · full scope

Weldone owns design, vendor curation, multi-day cultural programming, family liaison, and full execution. The tier for couples building a wedding from scratch.

Everything above, plus

  • Venue scouting + booking support.
  • Custom design + decor partnership.
  • Multi-day cultural programming (Sangeet, Mehendi, Haldi).
  • Family liaison from week one.
  • Weekly planning calls inside the engagement.

The six-question discovery matrix

Six questions. One routing decision.

Every discovery call runs through the same six questions. The pattern of answers routes the prospect to one of the three tiers, or signals a non-fit. No quote leaves the call without this routing.

i.
Have you booked your venue?Yes → Event Day or Partial. No → Full Planning.
ii.
How many of your vendors are locked?All locked → Event Day. Half locked → Partial. None → Full.
iii.
How many cultural ceremonies?Single day → Event Day / Partial. Multi-day → Partial / Full.
iv.
Time-to-event from today?<8 weeks → Event Day only. 8–16 weeks → Partial. 6+ months → Full.
v.
Who’s the family decision-maker?Couple → any tier. Family + couple → Partial / Full with family liaison.
vi.
Destination, or local?Local → any tier. Destination → Full + Destination Wing, separate scope.

Read the other Custom Brief artifacts

Eight sibling artifacts: one engagement.

Custom BriefThe team hubSeven weddings · five people · one Notion. Custom BriefThe proposal anatomyFive sections · fifteen minutes · $42,416. Custom BriefThe production systemFrom an afternoon to fifteen minutes. Custom BriefThe voice canonSix phrases · twelve refusals. Custom BriefThe venue outreach engineForty venues · thirty days · five states. Custom BriefThe competitive landscapeFive operators · five resorts. Custom BriefThe ceremony programNineteen rituals · four pages. Custom BriefThe destination wingEight destinations · three tiers.

Read about the KIR Engagement Arc →

Three tiers. One studio. Six questions before a quote.

A Keeping It Reel Custom Brief deliverable · April 2026

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