A KIR Custom Brief deliverable · Operations · Venue outreach

Forty venues. Thirty days.

Before this Custom Brief, the studio waited for venues to refer her: growth as a function of luck and proximity. The outreach engine ran for thirty days: research the venue, find the verified booking contact, write a brand-voice-aligned one-paragraph message, send. Forty verified venue contacts across five states. The studio now owns the relationship map.

40Verified contacts

5States covered

30Day window

1Message per venue · not a pitch deck

Forty venues · five states

Five states. One relationship map.

The Northeast corridor where Weldone runs her business. Estate venues, palace-style ballrooms, boutique mansions, each researched, contacted, logged in the Notion vendor bench.

Home state · densestNJ14 venuesEstate venues · banquet halls · South Asian wedding regulars.

Tri-stateNY10 venuesManhattan ballrooms · Long Island estates · upstate vineyards.

ExpansionPA7 venuesPhiladelphia luxury hotels · Bucks County estates · historic venues.

ExpansionMD5 venuesDC-adjacent estates · Eastern Shore venues · Annapolis waterfront.

ExpansionDE4 venuesWilmington manors · Delaware Bay venues · strategic adjacency to PA/MD.

The four-step outreach flow

Four steps. One paragraph.

Each venue moved through the same four-step process. No mass-email blast. No pitch deck. One verified contact, one researched message, one paragraph: thirty days in a row.

Research the venue

Site survey of the venue’s wedding page. Cultural-fit signals (do they have South Asian wedding photos? coordinator-friendly site? menu flexibility?). ~12 minutes per venue.

ii.

Find the verified contact

Identify the wedding coordinator or director of catering by name. LinkedIn + the venue’s contact page + occasional cold call. The booking-decision-maker, not the front desk.

iii.

Write the one paragraph

Voice-canon-aligned message tied to the specific venue. Names the cultural specialty. Names the planner Sri. Asks for a 20-minute coffee or virtual chat. One paragraph, never longer.

iv.

Send & log

Email goes out. Contact + venue + outreach date logged in the Notion vendor bench. Reply tracked, follow-up scheduled. Every venue becomes a relationship, not a one-off.

The move that mattered

From waiting for referrals, to owning the relationship map.

Before this engagement, Weldone’s venue access was a function of which other vendors knew her. After thirty days of outreach, the studio had a named contact at forty venues across five states. Each one trackable, each one expandable. The flywheel that compounds every subsequent engagement.